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Critical Issues That Can Ruin Your Marketing Strategy
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Everyone makes mistakes. We will share some of the top marketing mistakes that people are making daily. This will help you correct the things you’re doing wrong. For each mistake, we’ll outline what people are doing wrong and how to correct it.
Target Audience
Most common issues:
- Lack of qualified leads
- Low returns from ad campaigns
- No edge over competitors
- Low conversion rate
- High cost per acquisition
How to Correct:
- Create Buyer Personas. Don’t neglect a customer’s psychographic profile.
- Don’t build too many personas. There isn’t a magic number, it all depends on how many ways you.
- Find out which social platforms your audience hangs out on.
- Hold regular competitive research.
Find out before creating ad copy or content:
- Who you’re creating your ads for
- What their role is
- What motivates them
- What frustrates them
- How much they are ready to spend
of professional and experienced marketers perform audience research at least once per month
Attempting to serve every possible niche is a route to failure. Identifying a target audience provides a clear focus on whom your business will serve and why those consumers need your goods or services. By determining these variables, you also keep your target audience at a manageable level.
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SEO
Most common issues:
- Poor website traffic
- No ranking in search engines
- High bounce rate
- Low website engagement
How to Correct:
- Research your competitors’ keywords to identify what they’re missing and jump on the opportunity to target these phrases.
- Title tags and meta descriptions are essential for SERP. Don’t skip them.
- Optimize the website structure for SERP.
- Invest in a fast and mobile-friendly experience. It influences bounce and search rates.
- Promote your content. It’s an easier way to get traffic to your website.
- Take advantage of local SEO. Make a comprehensive description in a profile’s listing; at least, use Google My Business.
of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.
900%
Growth in mobile searchers for “__ near me today/tonight.”
Average Speed for Loading a Webpage:
From revealing opportunities to highlighting failures, competition analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry.
Paid Advertising
Most common issues:
- No return on investments
- High cost per acquisition
- Low conversion rate
How to Correct:
- Don’t take a broad keyword range. Target a small set of keywords (one to five keywords is optimal); Google will display your ad based on those selections.
- Get a competitive ad report by the clicks they get and what those are worth.
- Refine target segmentation for each platform. Social and display audiences don’t behave the same way.
- Manage exclusion lists. It helps you reach audiences relevant to your business.
- Use a landing page in your ad campaign.
- A/B test your landing page.
- Optimize your ads for mobile devices.
- Track your ad campaign progress and results.
of marketers and advertisers are putting their budget into mobile ads.
Google drives 95% of all paid search ad clicks on mobile.
You need to continually monitor the performance of your ad groups and ad variations as you accumulate data.
Based on that data, you can adjust keyword bidding, add new keywords, find opportunities to test new ad copy, eliminate poorly performing ads, and continue to optimize your funnel.
Sources:
https://alexisrodrigo.com/mistakes-target-market/
https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/
https://unbounce.com/landing-pages/7-page-speed-stats-for-marketers/
https://www.thinkwithgoogle.com/intl/en-ca/advertising-channels/mobile/mobile-shopping-ecosystem/
https://www.thinkwithgoogle.com/consumer-insights/meetingconsumerexpectations/https://www.thinkwithgoogle.com/intl/en-ca/marketing-resources/data-measurement/bain-customer-connections/
https://neilpatel.com/blog/conversion-advertising-mistakes/
https://blog.marketo.com/2018/08/4-ppc-mistakes-that-affect-your-advertising-campaigns.html
https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-experience-marketing-opportunity/
https://neilpatel.com/blog/launch-successful-ppc-campaign-first-time/