These insights were outlined from a couple of conferences. We found them useful for our campaigns and decided to highlight them for you in the graphic.
1. 50% of Search Queries are 4 Words or Longer
Think in phrases and questions your customers are asking, not just keywords.
2. You Lose 97% of Leads on Leaky Landing Pages
TAKEAWAY: To keep leads engaged and push them down the funnel faster, push phone calls rather than website visits
3. More than 86% of Time on Your Phone is Spent Within an App
TAKEAWAY: Marketing your company’s app should be a higher priority than catering to the mobile web. Create a strategy to get more app traffic through Facebook App links, Twitter Cards, Google App Index, etc.
4. Phone calls from the mobile SERPs are going to become more and more important as time goes on.
TAKEAWAY: Ensure that your search campaigns are pushing phone calls, and that you’re properly tracking these phone calls to understand the value they’re bringing to your business.
We’re passionate about marketing and helping people with things they’re passionate about.
To discuss your business objectives, share ideas & challenges, and answer any questions you have. We can do this via video conference.