8 Top Digital Marketing Trends for 2020

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Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, as we enter a new decade and tech continues to change at a rapid pace, here are the digital marketing trends we’re excited to see more of in 2020!

#1 Personalization

Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to technologies like AI and machine learning. Personalization is essential to marketing practices because people want to be seen as individuals. Personalize the end-to-end customer experience across platforms, devices, and locations. In a survey of 1,000 people, 90% remarked that they found personalization appealing. More important for your business is the fact that 80% admitted they’d be more likely to give their business to a company that offered them a personalized experience.

Birthday emails tend to generate 342% higher revenue pers email than standard promotional emails.

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#2 Customers Empowered As Brand Ambassadors

Making audiences part of the brand story will have a huge impact. Brands that are more willing to interact with customers publicly will have a strong impact – and brands that can show how this engagement influences their products and services will make an even bigger impact. By utilizing tools like YotPo and BazaarVoice, you can leverage customers as brand ambassadors by asking them to share info on a product to their own networks. People trust others like themselves far more than brands. 79% of people say UGC(user-generated content) highly impacts their purchasing decisions.

#3 Chatbots

Chatbots will continue to be an important part of digital marketing in 2020. Bots are increasingly used in all types of interactions between brands and potential customers. According to Chatbots Magazine, businesses can reduce customer service costs by up to 30% by implementing conversational chatbot.

Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).

#4 Google Ads Smart Bidding

Smart Bidding works for businesses large and small. Smart bidding can optimize based on data from all of your campaigns, so even new campaigns without data of their own may see increased performance. Google Ads makes use of machine learning in order to optimize your bids. This gives you several new abilities to help you maximize your conversion, including:

  • The ability to choose conversion action at the campaign level
  • The ability to set your bids to change automatically when sales start or stop
  • The ability to optimize bids over multiple campaigns with a chosen set of conversion actions

#5 Page Speed

Page speed has been important for several years and it will continue to be vital to your website’s success in 2020. 53% of people leave the site if a download takes longer than 3 seconds. Faster landing pages typically lead to more conversions, and Accelerated Mobile Pages (AMP) allows you to create pages that load quickly.

#6 SERP Position Zero

Now the top spot in SERP is Position Zero. It’s the featured snippet of text that appears before the search results. Featured snippets are answers that appear right in search results and are pulled from relevant websites. The snippet is included a summary and details of the web page where the answer was pulled from, including the URL and a related image. Google extracts the summary programmatically. If you can place in any particular keyword for the featured snippet, you will get special attention of the person searching about that topic.

#7 Augmented Reality

In 2020, AR is expected to surpass VR in popularity. A number of brands have utilized AR for their own advertising campaigns. AR can provide a completely personal experience to the consumer and facilitate an increase in user engagement and brand awareness. Businesses can use this opportunity to market the products to consumers in a whole new way, by letting them visualize how a product can fit into their daily lives. For example, Ikea has an app that allows users to visualize what a piece of furniture would look like in their home before making a purchase.

#8 Voice search

Smart speakers and voice assistant devices are more affordable than ever before, making them a powerful marketing tool in the upcoming year. It is estimated that in 2020, 50% of all searches will be voice searches. Almost 70% of searches were done using natural or conversational language; therefore, for optimizing your website for voice search, change short keywords like “vegan soup” on long-tail keywords like “how to make vegan soup.”

Trends show voice search users are increasingly searching for local results. Within the past year, 58% of consumers have found local businesses using voice search. It’s another reason to check your listings and fill full description in Google MyBusiness.

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